From: "Alicia Bannister"
Date: August 29, 2009 9:21 PM PDT
To: Andrew Mann
Subject: Re: thank you for your estimate request

Hey Andrew ~

Funny, but in reading about dentbetty and seeing the people participating in the endeavor...it's quite clear so much effort has gone into this venture. Above and beyond the usual business. The attention to detail on all levels is impressive. Coming from an artistic and creative background, the name alone was a winner. The photos of "Betty" and how she carries the process along is really catchy and fun. It's a creative touch to the clearly organized, well-designed, structure of the business.

The confirmation email was perfect - the communication and explanation of the process was all there and was easy to follow. Seriously..having a creative background and having managed a family business for years, with a type A dad for a boss who tests at genius levels (really!)...I've been grilled about perfection (or at least extremely well thought out presentation) on so many levels. That coupled with my freakish need for readability, good general layout and balance of print, I just found myself interested in looking at all the pages on your site and reading up on the company. I truly enjoyed "checking you out"! It was clear labor of love and I was intrigued by all that has been put into the presentation, procedures and operations. And an impressive, talented team

A refreshing site, compared with the typical sites we all encounter. And LOVE the card that was left on my car! Geez, you won't hear that every day. Going to keep it in my purse to show everyone. Just yesterday I was telling my husband...don't put your gym flyers on cars - people HATE when things are placed on their cars. But when I got the card (after hauling my 2 kids through the mall) I just said "Wow! This is GREAT! And just genius."

And the confirmation email....It confirmed my repair request was submitted, had the tracking code clearly placed, not too many different fonts, or caps, great layout, bold text in the right spots. Then it tell you what happens next. That just makes sense. But all too often, oddly, we are not told clearly what the next steps are in a customer service process. And the systems in place....awesome. Not just one quote, but multiple quotes. And you are updated as they come. AND you can log in and check them at any time, choosing what you want, when you want. AND...the cherry on top....I didn't even have to leave my house. Can you imagine (of course you have) the time I would have to take to drive and get multiple quotes? Forget the time it takes! The fact that I would have to do it with a 5 yr old girl who doesn't stop talking, bless her soul, and a 3-1/2 yr old little boy who has been described as the creature "animal" from the muppets. Only if I was medicated would I attempt such an adventure!

I have never taken the time to send an email such as this, but I was simply inspired. My husband is teasing me for putting so much time into this email, but I really have a great appreciation for those that go after what they love and work so hard to put together something special. I've always told him....if there is something you want to do, a dream you want to go after, go do it. Don't worry about me, the kids etc. We will make it all work out somehow!

So "Labor of Love" is my life theme. Maybe that's why I could see it in your business. I just had to take the time to tell you - It shows, and it rocks! Good for you and I truly wish you all the best success.

Looking forward to getting those quotes.

~ alicia J

p.s. and feel free to use my words!